Write for Squaretalk

Reach a broader audience, increase your brand awareness and drive traffic to your website by featuring on our blog.

Looking for ways to build your professional reputation, expand your portfolio and improve your own site’s SEO? Write a stellar guest post or contribute valuable insights to one of our call or contact center-related articles.

Read carefully before sending your proposal

General guidelines for guest blog posts

Thank you for your interest in writing for Squaretalk! We appreciate it and your unique point of view.

However, we cannot commit to publishing any content you send us. If your proposal aligns with our goals, themes and editorial calendar availability, we’ll be happy to showcase your expertise.

To increase the chances of this outcome, read our guidelines carefully and in full before submitting thought this form.

Get a feel of our style and expectations

Additional guidelines

We’re usually looking for guest posts on VoIP, telephony, CRMs, contact center management, etc. You should give practical and easy-to-implement advice or have an unique perspective on well-explored topics.

Theme examples include:

  • Top X Qualities of a Successful Call Center Agent
  • Leveraging Technology for Efficient Contact Center Management
  • How Contact Centers Can Benefit from Automated Services
  • How to Choose the Right Contact Center Software for Your Sales Team
  • Addressing Security Concerns: How CCaaS Keeps Your Customer and Prospect Data Safe
  • Navigating the Transition to CCaaS: A Step-by-Step Guide for Customer Service Leaders
  • The Real Cost of Not Implementing CCaaS in Your Customer Service Strategy
  • CCaaS vs. On-Premise: Which is Right for Your Customer Service Team?

You’re more than welcome to specify an industry or use case, but the post must includes a meaningful and valuable reference to call/contact center software, like:

  • The Role of Contact Centers in Managing Healthcare Appointments
  • Fraud Prevention Tactics for Financial Contact Centers
  • Omnichannel Support Strategies for Retail Contact Centers
  • Personalizing Travel Experiences with Contact Center Data
  • Reducing Churn Rates in Telecommunications Through Contact Centers
  • Managing Returns and Refunds Efficiently in E-commerce Contact Centers
  • Enhancing Cross-Selling and Up-Selling in Insurance Contact Centers
  • Using Contact Centers for Effective Fundraising Campaigns
Voice characteristic
Description
Do
Don't

conversational

We speak and write in a more informal, relatable and engaging manner (when appropriate)

- Use shorter sentences
- Use clear and concise language
- Talk like our audience

- Oversimplify
- Over personalize
- Trivialize
- Be over-familiar

friendly

We put relationship-building at the forefront

- Have a positive attitude
- Be warm and welcoming
- Be customer-centric

- Be over-friendly
- Be goofy
- Undermine our professionalism
- Use lingo or slang

smart

Our copy is well-researched and data-driven

- Sound competent
- Provide accurate information and valuable insights

- Be too serious
- Use dull or elitist language
- Use a too much industry jargon and technical terminology
- Overcomplicate

trustworthy

We strive to be reliable, honest, credible and professional at all times

- Be transparent
- Be consistent
- Deliver what we’ve promised
- Be true to our values and mission
- Safeguard our customers’ data and privacy

- Make misleading claims
- Overpromise
- Gross over our mistakes or misunderstandings

fun

We aim to create an enjoyable experience for our audience

- Use playful elements in our copy when appropriate
- Create and foster a positive atmosphere
- Strive for a balance between entertainment and value

- Be mocking or insensitive
- Force humor
- Be overly lighthearted
- Prioritize humor over clarity

informative

We provide valuable, relevant and educational information

- Demonstrate authority, competency and problem-solving
- Share knowledge freely
- Be engaging
- Help customers make informed decisions

- Overwhelm with information
- Overemphasize on data
- Assume the audience’s knowledge level
- Use complex language
- Create an impersonal copy

respectful

We value everybody

- Advocate for equal rights, freedom and representation
- Acknowledge different opinions and beliefs
- Disagree politely
- Be open to new ideas
- Use respectful and inclusive language

- Compromise our core values
- Stereotype
- Use overly formal language

caring

We always consider our words and actions and support our customers

- Be kind
- Help others
- Use and show empathy
-Be audience-centric
- Be flexible and adaptive

- Be people-pleasers
- Be inauthentic
- Overuse cliches

passionate

We are committed to helping our customers thrive

- Be champions for ethical business practices and a job well done
- Foster positive and constructive dialog

- Use a passive voice
- Use an overemotional tone
- Be dramatic or sappy
- Excessively use exclamation points and exclamations

In most case, we are ready to provide the general visual elements for your article, but are open to your suggestions. Still, we reserve the right to not use or change them to follow our esthetic. To get a better idea of it, refer to our published blog posts.

Do not submit stock photos, images and videos.

Any infographics, charts, graphs, tables, screenshots, diagrams, flowcharts, screenshots, videos, GIFs, quote graphics and more should be original or properly cited with a source link.

If you prepare visuals, clearly indicate where in your post you’d like to position them and send them as separate files in a Google Drive folder together with your text.

Squaretalk's brand colors

red #FF003E
light red #FC6481
gray #B1BDCA
purple #9085DA
dark purple #6C5ECE
blue #1290DD
green #38D99
dark green #24BA7C

Ready to send your outline? Fill the form below:

Contribute valuable insights and showcase your expertise

Co-marketing opportunities

Reach new potential audiences, boost your professional credibility, get a quality backlink and attract readers to your own website or LinkedIn profile by contributing to a Squaretalk blog post.

We are currently looking for helpful, value-packed and educational insights or real-life examples to these articles:

X Key Features for Inbound Contact Centers in 2024

Which capabilities boost your customer support team’s efficiency the most?

X Key Features for Outbound Contact Centers in 2024

Which tools and functionalities your sales team couldn’t function without?

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