Aircall vs CloudTalk vs Squaretalk : Which is the Better Phone System?

Last updated on August 26, 2025

Choosing the right call center software for your sales team is the backbone of your sales operations, especially if you rely on cold calling or take prospecting seriously.

Picking the wrong provider can turn that lifeline into a tangle of missed calls, surprise fees, and integration headaches.

Aircall, CloudTalk, and Squaretalk rank among today’s top business VoIP solutions , each promising reliable calling and value-adding functionalities like integrations and AI.

Yet they cater to different needs and niches.

This comprehensive comparison breaks down how these three platforms stack up in 2025.

We’ll look at their features side-by-side, from core capabilities and analytics to pricing and real-world use cases, so you can decide which solution will power your conversations best for the years ahead.

Aircall vs CloudTalk vs Squaretalk : At-a-Glance Comparison

Feature	Aircall	CloudTalk	Squaretalk
Platform Capabilities	Voice, SMS, introductory video, CRM integrations	Voice, SMS, video meetings, team messaging	Cloud-based contact center with voice, SMS, WhatsApp Business messaging, predictive dialing, and AI voice agents
Top Features	Intelligent call routing, real-time monitoring, 100+ integrations	Local numbers in 120+ countries, call queues, and advanced reporting	Call transcript, call summarization, sentiment analysis, AI voice agents, deep CRM integrations
AI Features	Fundamental call insights, conversation summaries	AI-powered transcription, sentiment detection	AI voice agents, automated call summaries, sentiment tracking
Analytics	Call performance metrics, agent productivity reports	Real-time dashboards, call quality analytics	Agent monitoring page, real-time call center metrics tracking, in-depth reporting, sentiment analysis
Entry Pricing	Starts at $30/user/mo (annual billing)	Starts at $25/user/mo (annual billing)	Starts at $15/user/mo (annual billing, usage-based minutes)
Customer Reviews (GetApp)	4.2/5	4.4/5	4.9 /5

Where the Three Platforms Overlap

Aircall, CloudTalk, and Squaretalk all provide the core capabilities that modern businesses expect from a cloud phone system.

Here’s how these three providers align in key areas :

Cloud-based calling : All three replace traditional PBX hardware with VoIP calling accessible on desktop or mobile apps. You can make and receive calls over the internet from anywhere, which is ideal for remote and hybrid teams.

Call management features : All three softwares offer similar call management features like interactive voice response (IVR), automatic call distribution (ACD) , call queues and ring groups, voicemail, and call recording for quality assurance.

Collaboration and coaching : Each solution helps your team work together on calls. They all support call transfers (warm and cold) so you can seamlessly pass customers to the right colleague. And for managers, features like call whispering (coaching an agent during a live call) and call barging/listening are available.

Integrations and APIs : Aircall, CloudTalk, and Squaretalk all play well with others. You can integrate them with popular CRM and helpdesk software (like Salesforce, HubSpot, Zendesk, Zoho, and more) to automatically log call activities and view caller info in one place.

Security and compliance : All three providers take security seriously to protect your calls and data. They use encryption for calls (both in transit and at rest for recordings) and support role-based access controls to restrict sensitive information.

How They Differ

While Aircall, CloudTalk, and Squaretalk share a strong foundation, they diverge in emphasis, advanced capabilities, pricing models, and ideal use cases.

Below, we break down key differences to help you understand what sets each apart.

1. Key Features

Each platform offers a robust suite of calling features, but its standout capabilities reflect different priorities and strengths :

Aircall

Unlimited calling within specific regions (e.g, local calls in the U.S. and Canada are often included)

IVR and smart call routing to get callers to the right agent.

Power Dialer that lets sales reps automatically call through a list of leads.

One-click connections to over 100 business tools.

Real-time call monitoring and live call whisper.

CloudTalk

Multi-level IVR menus and skill-based routing

Features like power dialers and SMS automation boost outbound calling.

Voicemail drop (allowing agents to leave pre-recorded voicemails) to save time.

Click-to-call browser extension helps sales teams dial numbers from any webpage or CRM with a single click.

70+ built-in integrations.

Call transcription and speech analytics.

Squaretalk

Predictive Dialer that automatically dials multiple numbers and connects agents only to live answers

AI Voice Agents that can handle routine inbound queries, оr outbound lead-qualification and cold calls without human intervention.

Deep CRM integration for efficient customer relationship management

Customizable call routing and real-time analytics dashboards

Worldwide virtual numbers and global HD voice SIP trunking

Real-time service via WhatsApp messaging

2. AI Features

Artificial intelligence is transforming business communications, and each provider leverages AI in different ways :

Aircall

Aircall’s AI capabilities focus on fundamental insights and automation. Key features include :

Call Insights : Basic conversation analytics and outcome predictions

Performance Analytics : AI-driven reports on agent productivity and call patterns

Smart Routing : Intelligent call distribution based on agent skills and availability

Basic Transcription : Converts calls into searchable text for record-keeping

These features help teams understand call performance but lack advanced automation capabilities.

CloudTalk

CloudTalk’s AI suite offers practical communication enhancements :

AI-Powered Transcription : Automatically converts calls to text with keyword search

Sentiment Detection : Real-time analysis of customer emotions during conversations

Call Quality Monitoring : AI assessment of call audio quality and connection issues

CloudTalk’s AI tools enhance productivity without overwhelming complexity.

Squaretalk

Squaretalk focuses its AI capabilities for scaling sales efforts, delivering automated contact center functionalities :

AI Voice Agents : Many of the providers currently offer only inbound AI Voice agents, limiting the way companies can make use of this new technology. Squaretalk’s virtual reps dial customers for you, covering routine chat before handing over if needed with campaigns for lead qualification, cold calling or other lead activation scenarios for driving results at scale.

Sentiment analysis and keyword search : Including “Sales Likelihood” analysis for WhatsApp messaging these features help teams chase the hottest leads with priority and handle objections with breeze.

Instant call summaries and key takeaways : Get a short, clear summary of each conversation, with highlighted bullet points so you can keep neat records and follow up fast.

3. Analytics & Reporting

Having detailed analytics is vital for optimizing customer interactions and team performance.

Here’s how the analytics capabilities compare :

Aircall

Track total and answered calls, missed calls, and average talk time at one glance.

See live wait times for inbound queues to spot bottlenecks fast.

Check call outcomes pulled straight from your CRM – sales, support tickets, follow-up, and more.

Export or sync data to your CRM dashboards for deeper analysis as needed.

CloudTalk

Watch a real-time wallboard that shows callers in queue, current wait times, and active agents.

Monitor service level live – percent of calls answered within your target time.

Measure agent stats such as calls handled, missed, talk time, and after-call work time.

Review customer experience numbers, such as average hold time and abandonment rate.

Squaretalk

Break down performance by agent, team, or phone number for clear accountability.

View a supervisor dashboard with live stats on calls in queue and agent status.

Track calls per hour and other KPIs in real time for instant coaching.

Drill into detailed metrics on who initiated vs. received each call, durations, and wait times.

Filter results by tags or dispositions to surface patterns at a glance.

Search call transcripts for keywords or phrases to uncover emerging trends.

4. Pricing & Licensing

Cost is a significant factor when choosing a phone system. Aircall, CloudTalk, and Squaretalk have different pricing structures to consider :

Aircall

Essential : $40/license

Professional : $70/license

Custom : Call for details

CloudTalk

Starter : $34/user/month

Essential : $39/user/month

Expert : $69/user/month

Custom : Call for details

Squaretalk

Core : $15/user/month (minimum three users, annual)

Connect : $25/user/month (minimum five users, annual)

Scale : Custom pricing (check the pricing page for more details)

5. Customer Reviews

A quick look at user ratings and feedback reveals how businesses perceive each platform :

Aircall (4.2/5) : Users appreciate the clean interface and integration quality but cite occasional call quality issues and support response times.

CloudTalk (4.3/5) : Praised for international calling capabilities and cost-effectiveness, though some users note limited advanced features in lower tiers.

Squaretalk (4.9/5) : Consistently rated highest for customer support quality, feature depth, and overall value delivery.

Pros and Cons

We’ve distilled expert analyses and real user experiences into the key pros and cons of each platform :

Aircall

Pros

Intuitive interface requires minimal training

Strong integration ecosystem with popular business tools

Reliable call quality and uptime performance

Comprehensive analytics for performance optimization

Excellent mobile app functionality

Cons

Higher entry-level pricing compared to competitors

Limited AI features in basic plans

Some users report customer support delays

Advanced features require higher-tier subscriptions

CloudTalk

Pros

Competitive pricing with a robust feature set

Global reach with local numbers in 120+ countries

Built-in video conferencing and team messaging

Strong call recording and search capabilities

Good value for international businesses

Cons

AI features lag behind specialized competitors

Limited advanced automation options

Some integration limitations in lower plans

Customer support quality varies by region

Squaretalk

Pros

Industry-leading customer satisfaction ratings

Advanced AI features, including outbound voice agents

Comprehensive analytics with 80+ KPIs

Visual call flow builder for easy customization

Exceptional customer support and onboarding

Most competitive pricing structure

Cons

Rapid feature updates may require adjustment periods

Usage-based pricing may lead to variable monthly calling costs

Use Cases

The best phone system for your business ultimately depends on your unique requirements and workflows. Each of these three platforms shines in different scenarios.

Here’s a look at where each one is most suitable :

Aircall : Best Suited for

Small to mid-sized teams that need a quick, plug-and-play phone solution. If you’re a startup or SMB with a lean IT department, Aircall’s ease of deployment is a lifesaver.

Sales and support teams are leveraging CRM extensively. Aircall is ideal if your reps live in tools like Salesforce, HubSpot, or Zendesk. Calls will log automatically, and reps can dial out or receive calls right within those interfaces.

Organizations that don’t require complex call center functionality. Suppose your needs are mainly standard voice calls and basic routing without the intricacies of multiple call queues, predictive dialers, or AI bots. In that case, Aircall covers you without the complexity of a heavier contact-center platform.

CloudTalk : Ideal for

Call centers and support teams that demand robust features on a budget. CloudTalk hits a sweet spot for mid-sized call centers (say 10-100 agents) who need features such as IVR, call monitoring, and analytics, but can’t justify enterprise software prices.
Remote or distributed teams. CloudTalk’s cloud nature and easy browser access make it ideal for teams spread across locations. A remote sales team across different cities (or countries) can all use CloudTalk with the same call queues and logging, without any physical infrastructure.

Data-driven teams that want built-in insights. If you’re the kind of manager who wants to see live call stats and dive into performance reports regularly, CloudTalk provides those dashboards out of the box.

Squaretalk : Optimal for

Sales organizations focused on outbound calling efficiency. Squaretalk is a powerhouse for outbound sales or fundraising teams that need to maximize connect rates. If you’re running a high-volume sales campaign, the predictive dialer and AI voice agents can dramatically increase the number of conversations per agent per day.

Businesses with a global customer base looking for easy scalability. If you are a growing business with customers around the world and need local numbers, Squaretalk is a great fit. The company provides local DIDs in over 150 countries and you can easily add users to your account to match the growth of your team.

Organizations with variable call volumes or specific workflow needs. Squaretalk’s flexible pricing and customization cater to businesses that experience seasonality or have unique processes.

Businesses looking for VIP support and partnership from their vendor. If having a very attentive support team matters to you – say you want a quick turnaround on any issues or even bespoke feature tweaks, Squaretalk is known to excel here.

Squaretalk is Future-Ready, Are You?

With 85% of organizations projected to embrace cloud-first strategies by 2025, choosing a platform that grows with your business becomes critical.

Squaretalk delivers enterprise-grade contact center capabilities through an intuitive platform designed for scalability and results :

AI-Powered Efficiency : Predictive dialing and intelligent voice agents maximize agent productivity while maintaining authentic customer connections.

Real-Time Intelligence : Monitor performance, sentiment, and outcomes as they happen through customizable dashboards that drive immediate action.

Seamless Integration : Deep CRM connections ensure every conversation contributes to your customer relationship strategy and revenue goals.

Partnership Support : From onboarding through ongoing optimization, Squaretalk’s team acts as your communication strategy partner, not just a vendor.

Ready to experience next-generation contact center capabilities?

Book a personalized demo and discover how Squaretalk transforms customer conversations into competitive advantages.

Final Decision Framework

Your choice between Aircall, CloudTalk, and Squaretalk should align with three key factors:

Budget and Growth Stage : Squaretalk offers the most value at the entry level, while CloudTalk provides solid international features at competitive pricing. Aircall commands premium pricing for its proven reliability.

Feature Requirements : Basic calling needs favor CloudTalk’s simplicity. Complex sales processes benefit from Aircall’s integrations. Advanced automation and AI capabilities make Squaretalk the clear choice for forward-thinking operations.

Support Expectations : Squaretalk consistently earns top ratings for customer support quality. CloudTalk and Aircall offer standard support experiences with occasional service variations.

The VoIP market has tripled since 2010, reflecting businesses’ recognition that communication infrastructure directly impacts growth potential.

Choose the platform that not only meets today’s needs but positions your team for tomorrow’s opportunities. Your customers and your bottom line will thank you for making the strategic choice that transforms every conversation into a growth driver.