In a competitive industry like real estate, there’s always a demand for top talent. As such, a recruiter’s job may seem never-ending. Real estate recruitment can also be time-consuming and challenging when done manually. Recruiters must search for potential hires in a large pool of job seekers and thoroughly vet candidates to ensure they’re suitable for the job. Once they hire someone, recruiters need to onboard them into the company, too.
Given the many stages of the recruitment process, it’s little wonder why many real estate recruiters use recruiting tools to simplify and speed things up. Recruiting tools, as the name suggests, are software applications that let you find candidates more easily by targeting a certain group of professionals with specific skill sets. They also streamline the process of gathering candidates’ data so your hiring staff can make data-driven decisions. Additionally, these tools help save your recruiters time which, in turn, increases your business’s productivity.
If you want to improve your real estate recruitment process and improve the quality of your hires, here are six tools you may want to consider using:
CRM software
One way you can simplify real estate recruitment is to use customer relationship management or CRM software. Essentially, this type of software helps manage and optimize the recruitment process by making it easier to find suitable candidates and communicate with them. Some CRM software solutions also integrate other functionalities into one platform to improve a recruiter’s productivity. For example, you can find agents with Brokerkit and use it to create and send recruiting email campaigns. It can also assist you in screening resumes, scheduling interviews, and sending job offers.
Additionally, using CRM software like Brokerkit can help you make the best hiring decisions. It can perform social media profile lookups and data collection based on reliable sources, providing you with relevant information about a candidate. That said, CRM software makes it easier to execute the different stages of the recruitment process, from sourcing, selection, and engagement to hiring.
Call center software
Call center software can also be a valuable tool in the recruitment process. It is designed to manage large volumes of inbound and outbound calls and provides a centralized platform for communication between recruiters and candidates. With call center software, recruiters can easily track calls and take down notes about their interactions with candidates. The software also makes it easier for recruiters to follow up with candidates by scheduling calls or sending messages. Additionally, call center software can also be integrated with other recruitment tools, such as CRM software and video interview platforms, to streamline the recruitment process. This can save recruiters time and increase their productivity, ultimately resulting in a more efficient and effective recruitment process.
Job platforms
While an all-in-one solution like CRM software is valuable, job platforms can be a practical addition to your arsenal of tools, too. Job platforms have many useful features, including quick profiling and communications, making it easier to find and reach out to potential candidates. This tool is especially helpful for real estate recruiters that are always actively searching for suitable candidates.
Since job platforms allow real estate professionals to upload their resumes for potential employers to review, it gives recruiters a clearer idea of each candidate’s background and skills. With this information, recruiters can better determine if a certain candidate is best suited for a specific position. Job platforms also allow you to publicly post a job opening and include a job description, which can be used to attract more candidates than you’d get via more traditional means of advertising.
Programmatic advertising
A huge part of the recruitment process involves posting job ads. If you want to maximize the reach of your advertisements, you need to place them where as many potential candidates as possible can see them. The challenge is that there are many channels available nowadays. Additionally, managing too many ads can be difficult. Fortunately, you can simplify your job posting by using programmatic advertising.
This kind of technology automates the process of placing job advertisements across different platforms, all using various targeting parameters. This allows your ads to be seen by exactly the types of candidates that have the skills and backgrounds you’re looking for. In return, you get to improve the quality of your hires and save time and money when screening suitable candidates.
Automated background checks
While it can be time-consuming, doing background checks on candidates is necessary, as it ensures fairness and safety. In the world of real estate recruitment, performing background checks is vital. After all, your potential hire will be dealing with high-value properties and communicating with important clients regularly.
Thankfully, there’s a way to simplify this process while ensuring the quality of the checking process isn’t compromised. You can use an automated background check to match candidates’ names to a database, search for red flags, and remove false hits. Although the technology is quite helpful, take note that it runs on artificial intelligence or AI, which doesn’t always guarantee that it’s free of errors. As such, if you’re screening a promising candidate using this kind of tool, remember to review the results manually before making a hiring decision.
Video interview platforms
Using video interviewing platforms allows real estate recruiters to conduct one-on-one interviews remotely. Compared to remote interviews conducted over the phone, video interviews are one step closer to letting both parties communicate face-to-face, so to speak, since they can see each other’s faces and gestures. As such, video interviews make conversations feel more transparent, and each question or answer is easier to understand.
Using video platforms for interviews can also help eliminate certain biases that recruiters may have. This is because being able to connect more closely with the candidates in this way can give recruiters a better idea of what the said candidates would be like in person.
Onboarding tools
At the end of the hiring process, the chosen candidates need to be onboarded. Improving the onboarding process is a vital part of any real estate recruitment strategy, as each new agent’s performance can be affected by how well they were oriented by their employer. That’s why using onboarding tools can be very helpful in ensuring recruiters equip new hires with the right resources.
Utilizing the right tools can greatly simplify onboarding activities, making the whole process go more smoothly for both recruiters and their new hires. Onboarding tools can allow onboarding staff to delegate tasks, customize workflows, as well as allocate devices, emails, and other tools. They can also help better integrate new hires into the rest of the team.
Using recruitment tools such as those mentioned above is a great way to simplify real estate recruitment. When utilized well, it can improve the quality of your hires and make your business more attractive to candidates. When choosing the right technologies to incorporate into your business, consider the requirements of your recruitment process. This will give you an idea of what software solutions offer the most suitable features for your needs.
