What is ACD?


Automatic Call Distribution (ACD) is smart technology allowing calls to be routed to the most qualified agent for a specific query. The system is set up to sort out and redirect incoming calls based on predefined information and voice menus.

Besides being a cost-effective solution, ACD helps your business provide ad-hoc assistance to clients as well as reduce wait times. This results in a seamless customer experience, which in turn leads to customer retention, loyalty, and ultimately improved business ROI.

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